Photoshoot Lead Creative Director, Environmental Graphics Designer, UI/UX App Designer
I led the creative direction and worked to produce a photoshoot for a new brand narrative, visual language, and adjustable base/bed frame product lineup . The concept, Holistic Wellness, was visually interpreted at a home in Ojai, the epicenter of wellness. Along with the beautiful landscape, natural textures and colors we achieved a wide selection of brand centric photos. The images were used to activate the company’s heritage story at a large industry wide event in Las Vegas, Nevada.