Branding – Creative Direction – Retail & Amazon Campaign

Developed and Art Directed Product and Lifestyle photoshoot. Pushing the boundaries of typical industry expectations to create a bedroom scene, I developed a color blocking concept that suggested a living space and grew as the products progressed from less features to the most. A separate set was then developed to indicate the addition of Smart Home technology features and an App to control the base and these new features.

Managed creation of printed collateral, POP and campaign materials.

Designed and managed the development of the Quest and Quest Connect branding and POP installation into LV Showroom.