Branding, Art Direction & Campaign Activation

As the company found itself looking to pivot into a tech company the need to develop a system that spoke to the company’s capabilities was born. I designed a system that merged the technology of the company, their location on the tech coast with a water color palette and motif, and created an aesthetic for the strong sales team to speak to this positioning. I managed the application of the system into all relevant mediums, print, web, POP, and large exterior signage.

Along with the creation of the new branded materials, I designed and oversaw the execution of a new showroom layout and design aligning with the Tech forward branding.