Photoshoot Lead Creative Director, Environmental Graphics Designer, UI/UX App Designer
I led the creative direction and worked to produce a photoshoot for a new brand narrative, visual language, and adjustable base/bed frame product lineup . The concept, Holistic Wellness, was visually interpreted at a home in Ojai, the epicenter of wellness. Along with the beautiful landscape, natural textures and colors we achieved a wide selection of brand centric photos. The images were used to activate the company’s heritage story at a large industry wide event in Las Vegas, Nevada.

Photography by Sam Frost and Styling by Gena Segala.

Using the final images I activated the company’s new brand narrative through a large banner, court yard kiosk, and other various showroom signage. The below image became the companies primary hero image.

Large 50ft banner, as you enter the show.

Water kiosk and Graphics tower in the courtyard.

Print Materials

UI/UX Design

By utilizing neomorphism design elements, a subtle but striking balance is made between the standard functionality of a speaker, the heating cocoon, and the remote controlling the adjustable base, and creates a seamless experience of using these devices in a beautifully designed Wellness Retreats. 

Brand Video

In addition to the other assets I oversaw the creation of the above Brand Video. From the shotlist to the editing, I worked to develop a video that spoke to the brand and overall vision. Selecting clips and music, I worked closely with the videographer to create a successful piece that was utilized on every platform available.