Designing Impact: Crafting Compelling Campaign Assets
Branding, Art Direction & Campaign Development
As the art director for this project, I led the development and creative direction of a dynamic product and lifestyle photoshoot aimed at surpassing industry norms and creating a visually stunning bedroom scene. To achieve this, I introduced a color-blocking concept that evolved alongside the product line—transitioning from a simple living space to a fully tech-integrated environment.
Beyond the photoshoot, I guided the overall creative vision and collaborated closely with the amazing team at Visualeyes Creative Agency. Together, we designed and developed the Quest branding, produced printed collateral, captivating point-of-purchase (POP) materials, and impactful campaign assets—all culminating in a standout POP installation at the Las Vegas Furniture Market Showroom. The campaign contributed to increased sales and heightened interest in the new product line.
To strengthen the brand’s digital presence, I also designed immersive landing pages for Amazon storefronts. These pages were crafted to deliver a seamless and engaging shopping experience, helping to translate the in-store experience into an effective online environment.
Photography and Styling by incredible team: The Voorhes








