This is Marie

I directed the creative strategy and execution of a brand-focused photoshoot that defined the visual language for a new lineup of adjustable bed products. Working internally with a cross-functional team of skilled designers and marketers, I developed the concept, shaped the brand identity, and led a high-performing creative team to bring the vision to life. Drawing from the natural landscape, rich textures, and harmonious colors of Ojai, California, we created a photography library that captured the product’s essence with clarity and depth.

The team and I worked to rollout these images and branding across marketing print materials, digital assets, event signage, the interior design of a 20,000-square-foot showroom, and the UI/UX of the product application. Working closely with the team, I ensured every element reflected the company’s vision, resonated with the target audience, and reinforced its commitment to holistic wellness and innovation. By aligning creative direction with company leadership and business objectives, I delivered a unified brand experience that elevated market perception and strengthened the company’s positioning in the wellness space.

This project reflects my ability to lead at a strategic level, manage cross-functional collaboration, and deliver measurable brand impact through design-driven leadership.