Creating Unified Brand Experiences Across Print, Web, and Events Through Strategic, Scalable Design
Visual Design & Design System Management
At Replicated, where the focus is on enabling software vendors to deploy and manage applications in complex, customer-controlled environments like on-premises and air-gapped networks, I applied design system thinking to support the clarity, consistency, and scalability required to communicate a highly technical product. I developed and maintained a cohesive visual system across marketing touchpoints—including responsive webpages, technical diagrams, sales materials, and event collateral—ensuring alignment with brand guidelines and usability across desktop and mobile.
Collaboration was key to this effort. I worked closely across teams, particularly with the Documentation Manager, to ensure that the visual system supported not only marketing but also product education and technical documentation. By aligning design standards and components across content types, I helped ensure a consistent and unified experience for both internal teams and external audiences.
Through the creation of reusable templates and visual components for newsletters, blogs, and product collateral, I enabled faster production workflows and consistent messaging. This systematic approach was essential to conveying complex infrastructure concepts clearly to a technical enterprise audience across web, print, and event platforms.
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